Instagram is one of the break-in social media platforms making its way onto the radar of pro businesses. If you haven’t heard of it yet, or think it’s just something your kids stay clued to all day, think again. There is tangible value in using Instagram.
Of course, like anything else, you need to learn how to use it strategically to get real results. To offer you some guidance, we’ve pulled together a list of our favorite top tips for using Instagram as a business.
Document Instead of “Create”
Instagram isn’t a place you should go to tell everyone how amazing your business is. It’s where you go to show them.
Instead of conjuring up strategic posts, just document what it is your business does.
Using the dog groomer example from above, you could film your team giving a pup a massage with yummy scented shampoos and post it to your page. Don’t be afraid to use your imagination on what to document—Instagram loves people and businesses who share!
Share “Fun” and Business Related Images
The key here is to balance your business images (think a picture of your latest product) with personal images of maybe your family sharing a walk along the beach or a landscape photo. If you strike a good balance you’re far less likely to bore your audience.
Take Advantage of Instagram’s Live Video Feature
Instagram is owned by Facebook, and also uses “live” video features. This is a great opportunity to engage your audience more quickly and for a sustained period of time.
Turn on the live feature and take a tour of your production line, show people how your team of bakers serves up their favorite cupcakes every day, or film some of the dogs you work with every day.
Again, get creative, but definitely take advantage of this feature and don’t assume it’s just for concerts.
Post Regularly, But Not Every Day
One thing you should avoid is posting every single day or multiple times per day. Let’s be honest, you likely don’t have that type of content available to share even if you wanted to.
Focus on providing valuable, meaningful content that your followers will be inspired by or want to see. Don’t saturate your own platform.
Hold an Instagram Image Contest with Followers
Instagram is for images, so why not hold a contest with your audience for the best photo? You could do something like have people share pictures of themselves eating your goodies and whoever has the best caption wins a £20 gift certificate to your business. Or better yet, let your audience decide who wins.
Use the platform to encourage engagement and you’ll be well on your way to being successful on Instagram.
Pay Attention to Trends and Follow Them
Just like in your day-to-day business, trends play an important role in Instagram success. Follow big media influencers who are killing it on the platform to learn how they do it and follow those trends. It also doesn’t hurt to check up on the competition every now and again either.
Be Engaging and Use Hashtags
Be your charming self and share your personality with the world through your profile. Also, don’t forget to use hashtags just like you would on Twitter. You’ll be amazed how much you can increase your engagement just by using appropriate hashtags in your captions.
Well, there you have it! Let us know how these tips work out for you. Happy Instagraming!