Why it’s okay to fall in and out of love with your business

You’ve launched the business of your dreams. You’re working hard every single day to make it successful. And then it hits you like a ton of bricks—you no longer love what you do. Crisis sets in, “what’s wrong with me?!” you ask, assuming that something has to be the matter with you to no longer wake up excited to work for yourself.

Take a deep breath. You’re not alone, and you shouldn’t let yourself fall into panic. What you’re experiencing is precisely what every business owner experiences at one point or another.  However, that doesn’t mean you should refrain from analysing what went wrong.

“If you’re going through hell, keep going”   –   Winston Churchill

Figuring Out What Went Wrong

Are you the CEO, Employee, and Personal Assistant for your business? If so, you could be suffering from burnout. Keeping up with the manufacturing, marketing, and IT side of your business is overwhelming, and it can make it feel more like a burden than a blessing. Perhaps you thought hiring an expert was just too costly for your small operation, or maybe you’re just the type of person who likes to do everything themselves. Unfortunately, you can’t do it all, nor should you. The most successful people in the world didn’t get there all alone. They had help.

Regardless, there are ups and downs in every business. It won’t always be easy, and it won’t always be difficult.

How to Fall Back in Love with Your Business

First, get real with yourself and realize what has caused you to dread managing your business. Once you identify that factor, make a change. If you’re willing to listen and learn, then you’re already on your way back to being in love with your business. Here are a few additional tips to learn how to love your business again:

  • Get Curious—take the approach that there is always something new to learn about your work, no matter how long you’ve been doing it. Be creative and explore your business through new eyes to get excited again.
  • Focus on Passion—remember why you started your business to begin with, and take that with you when you dive back into it.
  • Work with New Blood—hire a new employee, student or intern and absorb their excitement for your business. It will rub off on you and inspire you to enjoy your work again.

And if all else fails, take a deep breath and try again. Rome wasn’t built in a day, and your business is still your baby. It’s up to you to nurture it.

“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – understanding that failure is not the opposite of success, it’s part of success.”  –  Arianna Huffington, Co-Founder, The Huffington Post

By Michelle Stromgren
Chartered Marketer and Performance Coach with a postgraduate diploma in digital marketing. Over 25 years of corporate and individual marketing experience. A mother of two, organiser of many, blogger, budding photographer, and serial student.